How to choose a copywriter Tag

Copywriters are an investment. 

Hiring the right copywriter can be the secret sauce to your successful advertising and email campaigns, the blog posts that connect (and maybe even go viral), and social media that attract the right followers. 

In short, hiring a good copywriter makes you money. 

But a good copywriter shouldn’t stop there, they should also be professional, timely, and maybe even fun to work with.

So how do you find one that will get you a return on your investment and is also great to work with? 

Here are 9 questions to ask that will help you choose a copywriter with confidence. 

  1. Do you have any favorite pieces of work you’ve done that aren’t on your website?

    As with any business owner, freelancers are juggling a ton of things at once. Sometimes that portfolio hasn’t been updated for a while, but it doesn’t mean that they’re not a stellar freelancer.

  2. Describe your onboarding process.

    Good freelancers will have a process to help them get up to speed with your company, your goals, and your industry. If they don’t have a way to do this, I’d consider it a red flag.

  3. Describe a project you’ve completed that you consider successful.

    This answer will vary dramatically for every copywriter as each copywriter has different strengths, but listen to what sort of emotions they convey. Hopefully, you’ll hear excitement and passion because that’s what makes a copywriter both effective and fun to work with.

    Follow up question: I hesitate a bit to include this because not all copywriters are privy to this information, but you could also follow-up with a question about the sort of return they see on their most successful projects. If they don’t have an answer to this, then ask about their repeat clients — if clients keep coming back to them, then they obviously are worth it.

  4. What’s your preferred method of communication and when is the best time to reach you?

    Experienced freelancers will be efficient communicators and will have thoughtful touchpoints and ways to get questions answered. They may also have some weird hours or are in different time zones, so make sure they align with your workflow as well.

  5. What’s your editing/feedback process like?

    Every project has a refining stage before it goes live. Good freelancers can handle feedback and adjustments well, but great freelancers graciously and professionally push back when they believe in their ideas. You want someone who is willing to make necessary changes but won’t get steamrolled when Steve from accounting doesn’t like the “vibe” on the content or marketing campaign.

  6. What are your turnaround times?

    It’s a good idea to clear this up from the very beginning. If you’re someone who needed content yesterday, make that clear and see if it’s even possible. Some copywriters have a packed workload, and some have breathing room to fit in urgent projects. And some will fit you in at a rush fee.

  7. Will you be sending me a proposal/estimate/contract?

    The answer you’re looking for here is ‘yes’. It’s a great sign for a copywriter to have all of their ducks in a row. Plus you’ll have a clear price point, start and end date, and know how you can use the content once it’s finished.

  8. What are your rates?

    This one can be a bit squeamish for everyone involved. But to help you prepare for what to expect, check out my blog post on how much copywriter’s cost here.

  9. Do you have references who I could call or email?

    This question isn’t essential if you already feel comfortable with the person you’re interviewing, but if you want to get the full picture of what it’s like to work with a particular copywriter, get it straight from their clients’ mouths.

With these 9 questions for your potential copywriter, you’ll have a pretty good idea if they’ll be a fit for you or not. 

What would you add to the list?